- I had quite a few things to say about GMO’s in The State Is Out Of Date, so was delighted to see that Dr Bronner’s soaps are in the forefront of the campaign to get GMO foodstuffs labeled as such in the state of Washington. Today, the 5th of November, is the critical day when voting takes place on what could be a historic turning point.
It’s midmorning at the hive of cheap buildings that serves as the global HQ of Dr. Bronner’s Magic Soaps, and, as usual, David Bronner isn’t working on anything to do with soap. Sure, his phone is ringing off the hook with business calls and a rep from Trader Joe’s is visiting tomorrow, but the 40-year-old CEO—who looks like a 6-foot-5 raver version of Captain Jack Sparrow—could care less. A Burning Man amulet dangles on a hemp necklace over his tie-dye shirt as he leans in toward his computer screen, staring at what really matters to him: the latest internal poll results for Washington Initiative 522, a ballot measure that would require the labeling of foods containing genetically modified organisms.
The initiative, which Washingtonians will vote on tomorrow, is one of the costliest in state history: Its proponents have spent a little more than $7 million, while their opponents in biotech and agribusiness have poured in $22 million.* Dr. Bronner’s has donated a whopping $1.8 million to the Yes on 522 campaign. (That’s on top of $620,000 it gave in support of a similar California ballot measure last year.) At stake, Bronner says, is consumers’ right to decide what they put in their bodies. “If we don’t win the right to label and enable people to choose non-GMO, then everything is going to be GMO.” Read the full story here.
From “Natural Government vs State Control,” chapter 7
“The reason there are virtually no GMO products on sale in the European food chain is not because they are illegal but because they must be labeled as GMO, and people remain unconvinced on the benefits versus the risks.”